Two weeks ago on Social Media Sunday with the Delaware Blogger we discussed Social Media and Videos and my special guest was Bryan Shelmon from Anthem Culture who is vlogging his vision on YouTube.
I am going to break up this blog post into two separate posts because I want to discuss YouTube and Facebook Live separately, however, you can head over to the Podcast to hear the full version now.
With an estimated 500 hours worth of video being uploaded to YouTube every minute, in August 2016 alone, videos uploaded to YouTube generated 127 billion views, both organic and paid. THAT’S A LOT OF EYES!
When I first started my YouTube channel I tried to make my videos perfect and trust me they were far from it, but some of you guys watched them and even gave me positive comments so I kept at it – still not perfect but it was fun nevertheless.
YouTube is the second biggest search engine online, and it gives businesses a gigantic platform to gain viewers. Users aren’t satisfied by physical ads or static marketing anymore, they want interactive and engaging material. Uploading video content, that showcases your businesses views and ideas, gives you the aura of expertise and authority. By uploading videos with tips and strategies, businesses can not only get attention but also provide help and value to customers, which will build respect.
Tips and How-To videos are great ways to develop your company into becoming an expert on the topic. When viewers see the videos, they will recognize you as an expert for providing those tips and advice especially if it was good and that is definitely a win win for everyone.
When I did my first YouTube videos they were created to complement or be a companion to my existing blog, DeDivahDeals but I wanted my followers to see me and it did open up a wider audience.
My second blog, Blogging with Blake is a teaching blog so I basically took what I did in my workshops and put it on video, again widening my audience and making it appear as though I am authority in the field of social media and guess what I am…because here I am now doing Podcasts – SOCIAL MEDIA SUNDAY WITH THE DELAWARE BLOGGER
Trust me it took a while before I became comfortable in doing them, but the more I ‘taped” the more fun it became
YouTube Videos builds credibility and trust – uploading content on YouTube or Periscope, Meerkat, Vine and Vimeo, businesses are able to give reasons for customers to take a closer look at their services and products.
Credibility comes from information and there is no easier or direct way which will be absorbed more quickly than through video content. 15 seconds of video content can be more engaging and provide more information than an entire page of ads, text or those throwaway flyers you get in the mail – we as humans are very visual creatures with short attention spans – less than that of a Goldfish!
5 tips to make your videos worth watching
People aren’t going to click on your video to see a boring infomercial or stay to watch it in it’s entirety so…
1 – Create good content and be consistent for your targeted audience. You want to create a channel which is more than just putting up videos. Think about your audience where are they in the buying process? Trying to cold-sell to customers and prospects might not work initially because they may not be interested in your products yet, Most people who find your videos on YouTube are usually in the discovery stage and aren’t ready to commit to a purchase. They want to check you out first.
2- It’s important to choose keywords that are relevant to people who are looking for new information and to provide video content that educates them based on those keywords. Make sure to use keywords that people are looking for when searching for products, services or tutorials. Think like the customer. “How to boil and egg” which is a basic analogy but works.
The goal of your videos should be to search out and find those viewers who are interested in learning more about your products and services. You’ll have an easier time converting website visitors after you’ve warmed them up to your offers.
3 – Your videos should focus on providing video that engages and educates people, but leaves them hanging a little. Use the video to convince them that they need to visit your website to get the information they require or come back for future videos.
End your video by saying something like Please visit my website at blah blah blah.com or for more information” call us at, send an email to or find us on our social media platforms.
4 – Optimize Your Channel Page to Drive Traffic
Always provide contact information for your company; include links to your website and other social media profiles. Also make good use of your banner header, where you can insert four clickable links. Be sure to add appropriate calls to action there. Including your request to subscribe – using a statement like, “if this is your first time here, subscribe because…give them a reason for subscribing, give them the value or their subscription.
5 – Give your video a catchy title for the thumbnail and don’t spend a lot on fancy equipment because most people are watching videos at work from their desk with a their smartphone, not some major television production on ABC or CBS.
Remember the opening seconds of video must hook viewer and give them what the title states.
Are you using YouTube to broaden your brand and expand your business online?