Last Wednesday, I along with several other women traveled to Lewes Beach to attend a SWOT Analysis Workshop presented by the Women’s Business Center of Wilmington.
Yes, you read that correctly, the SWOT Workshop was held on the beach, in the sand and by the water – it was WONDERFUL!!!
Women in Business presented SWOT Analysis on the Beach
Fortunately, the excessive heat wave had broken and we were treated to nice breezes with temps hovering around 91 but the sand was HOT.
Having lived in Delaware more than half my life, this was actually the first time that I had ever gone to Lewes Beach and it was a nice spot, especially for this type of meeting.
Jessica Gibson, Program Director of the Women’s Business Center has such a fun and engaging personality that it was easy for all of us to quickly connect even though there were some vastly different business niches.
Our businesses ranged from Archaeology to Zumba Instruction, from Social Media to Vegan Smoothies, yet, we all found commonalities within the SWOT analysis.
Ivan Thomas, owner and operator of DeTV was on hand to photograph and video some of the session which also included aerial Drone photography.
Jessica created her first Facebook Livestream video as we took a break to cool off in the water, which wasn’t “Caribbean Blue” but it was refreshing never-the-less.
If you are a small business owner then you should have a Business Plan but a SWOT Analysis is much different. SWOT is the acronym for identifying and assessing your STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS.
Not only were the businesses varied, but the locations from which some of the ladies traveled was just as diverse. I believe the longest distance which was driven was from the DC area. Actually, she was from Bowie, Maryland, which of course is where our son Malik will be returning to college next week.
This was the first WBC networking event held on the beach, but I doubt it will be the last. Just like Jessica we all loved being by the sea and under the sun for a perfect day out of the office but still getting work done!
The next big WBC event will be held on September 29th in Wilmington, and although it won’t be on the beach, it is definitely going to be filled with smiling faces and lots of fun.
Head over to their website and sign up for “Saddle Up for Business and Connect with Cocktails” , get your cowboy gear and we’ll see you there!
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