Women in Business on the Beach August 22, 2016

Last Wednesday, I along with several other women traveled to Lewes Beach to attend a SWOT Analysis Workshop presented by the Women’s Business Center of Wilmington.

Yes, you read that correctly, the SWOT Workshop was held on the beach, in the sand and by the water – it was WONDERFUL!!!

Women in Business presented SWOT Analysis on the Beach

Fortunately, the excessive heat wave had broken and we were treated to nice breezes with temps hovering around 91 but the sand was HOT.

Having lived in Delaware more than half my life, this was actually the first time that I had ever gone to Lewes Beach and it was a nice spot, especially for this type of meeting.

Jessica Gibson, Program Director of the Women’s Business Center has such a fun and engaging personality that it was easy for all of us to quickly connect even though there were some vastly different business niches.

Our businesses ranged from Archaeology to Zumba Instruction, from Social Media to Vegan Smoothies, yet, we all found commonalities within the SWOT analysis.

Ivan Thomas, owner and operator of DeTV was on hand to photograph and video some of the session which also included aerial Drone photography.

Jessica created her first Facebook Livestream video as we took a break to cool off in the water, which wasn’t “Caribbean Blue” but it was refreshing never-the-less.

on the beach

If you are a small business owner then you should have a Business Plan but a SWOT Analysis is much different. SWOT is the acronym for identifying and assessing your STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS.

Not only were the businesses varied, but the locations from which some of the ladies traveled was just as diverse. I believe the longest distance which was driven was from the DC area. Actually, she was from Bowie, Maryland, which of course is where our son Malik will be returning to college next week.

This was the first WBC networking event held on the beach, but I doubt it will be the last. Just like Jessica we all loved being by the sea and under the sun for a perfect day out of the office but still getting work done!

SWOT on the Beach

The next big WBC event will be held on September 29th in Wilmington, and although it won’t be on the beach, it is definitely going to be filled with smiling faces and lots of fun.

Head over to their website and sign up for “Saddle Up for Business and Connect with Cocktails” , get your cowboy gear and we’ll see you there!

enjoying the summer at Lewes Beach

DISCLOSURE: This post contains affiliate links of which if you click and take action, I will get a percentage of the sale – or at least enough for a cup of coffee!

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Tools for Business Workshop April 25, 2016

As members of the Chamber of Commerce for Greater Milford, Inc, Mike Fox of Splash Designworks and I (ABlake Enterprises) had an opportunity to present a Tools for Business Workshop.

This collaborative workshop was our first and I think it was definitely a success. We each had a chance to not only share our knowledge of digital and social media marketing but to also meet and network with some awesome small business owners.

Each of these business owners were eager to learn more about how to expand and brand their business both on and offline.

Attending the Tools for Business Workshop was a good place for them to share their knowledge of how branding and social media has worked for them; as well as gaining additional knowledge to connect and engage with their current clients and customers.

The Tools for Business Workshop was open and free to the public, and a Continental Breakfast was provided which was great way to start the day.

Mike and I covered a lot of useful information using PowerPoint Slides, videos and visuals during the 2-hour interactive workshop.

Individually, we presented our topics and based upon the questions asked as well as those answered, I am positive that the business owners walked away with a lot of valuable information.

The workshop was a great venue for them to learn how to make their businesses even more successful using online marketing and branding tools.

Small Businesses are the backbone of the community as well as the driving force behind today’s economic recovery.

Therefore, it was my pleasure to assist them in their endeavor of using Social Media Marketing to broaden their brand and expand their businesses online.

Having fun at Tools for Business Workshop

If you are interested in learning more about the Tools for Business Workshops please leave a comment below. Mike and I would be more than willing to present again at another local venue within the state of Delaware.

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