JC Penney was the place to shop when I was in High School, but that was the late ’70’s, now most people think of JCP as a place to shop for bedroom slippers, nightgowns or bedding. So last month when I went to the Exton Mall and by chance walked through I was surprised by what I saw. Of course it was the $3/$5 and $10 clearance racks that initially caught my attention (remember this post) but as I looked around I was impressed by other areas including the lingerie, active wear, accessories, and jewelry departments. Since then I’ve read posts by other bloggers who have had similar experiences mostly positive, and that got me thinking about how we could collectively inform others of the changes at JCPenney.
Unfortunately, we have been reading about their struggle in attracting consumers, the disastrous marketing campaigns and the loss of value in their stocks. I have to admit that I personally don’t like the “us-vs-them” approach because it seems negative and negativity is too prevalent in today’s society. JCPenney was established in 1902, and is a company that should be able to weather this storm, I hope their new CEO can create a positive approach in attracting customers back into the stores.
To assist in this endeavor I am starting a #B4JCP Campaign – (Bloggers for JCPenney). This Facebook page and Twitter account will be a catalyst for bloggers to collectively showcase their fashion finds by posting pictures or just writing about their experiences in the store.
In my opinion JCPenney has evolved to become a more trendy and fashionable place to shop, the store’s layout is boutique-like, pleasant, and not intimidating regardless of your price point. The layout and flow is comfortable and inviting, not cramped or overwhelming and they have the latest fashions for everyone.
Friday a new line was introduced, Joe Fresh Clothing by Canadian designer Joe Mimran. There are high hopes that this will help turn JCPenney around, it may, however, I think the current in-store enhancements will assist in that endeavor – they just need to be discovered.
The newly introduced Joe Fresh Boutique
I look forward to reading your posts and seeing your outfits on the Bloggers4JCPenney Facebook page – have fun!