Preparing for a Podcast
You guys do know that I have a Podcast right?
What – you didn’t know…well I do and it’s live every Sunday night at 6 pm on BlogTalkRadio – here is the link to my 4th episode
Make sure to sign up to follow so you will be reminded of the show before it airs.
Hosting a Podcast had been a lifelong dream of mine so when I was asked to host a show I already had my title chosen!
This new collaboration with AAU Teen Talk TV and Radio came courtesy of Chevona Johnson, CEO and an Executive Producer along with her husband, Roger, Sr.
Chevona is also an alum of Delaware State University (College) and reached out to me because she saw a few of my social media posts and I am glad that she did.
The topic for the October 2nd episode was Social Media and Small Business with special guest Nikki Valentine.
I also video taped a few minutes of me preparing for that Podcast which was fun so check it out here:
On this Podcast I talked about Facebook and Twitter for Small Business and below is what I covered on Facebook, next week I will post the Top Ten Twitter Tips.
Facebook now has 4 million advertisers and it’s being powered by more small businesses trying to reach customers, particularly on their mobile devices.
People are spending more time on their phones, more engagement on their phones, doing more things on their phones, because phones can do more. I remember the brick my hubby gave me as an engagement gift, it weighed about 10 lbs and it was attached to the car, then came the bag phone but all it could do was make and receive calls.
Now mobile phones can do practically anything, conduct searches, give map directions, promote sales, take pictures and record live video. Businesses are beginning to understand that they need to be where people are, and that’s on their mobile device.
Setting up a Facebook Business Page is easy but you must have a personal page first, and there are many sites with instructions , I also have a Slideshare presentation that you can download.
Facebook is where you can virtually hang out with your family and friends but more importantly with your customers and/or potential clients and customers. Facebook is for entertainment so remember the 80/20 rule and don’t post “buy me” posts constantly.
Share content from others in the same niche or industry and remember that what you share is perceived to be what you believe so be very careful when posting because using a “like or share is not an endorsement” disclaimer doesn’t hold water – just don’t post it.
Top 10 Benefits of a Facebook Business Page
Everyone is on Facebook – need I say more?
Increased Exposure to Potential Customers – everyone is on Facebook right?
Gather More Leads – gather leads in the form of email addresses — so you can contact them outside of Facebook. Promotion of contests, giveaways through newsletters
Facebook business page costs you exactly $0. – but you don’t own it so start a blog!
Insights and analytics – you can see where your audience is coming from (likes, reach, page views, engagement, shares, performance, etc.)
Build Brand Loyalty – if you consistently provide valuable and entertaining content, your followers will stay loyal and share your message, product or service
Increase Your Web Traffic – social media platforms are the wheels that drive the vehicle to your website or blog and eventually to your store or service
Boost SEO – Search Engine Optimization – being found online – Google me
Be Mobile Ready – Facebook is already built to be mobile friendly, so take advantage of it.
Check in on Your Competition! – Facebook makes suggestions based on competition in my area in my same (or a similar) niche. Choose pages by clicking “Watch Page” or search for pages in the search box.
This was the 4th Podcast so make sure to check out the previous ones, Social Media Etiquette for Seniors, Social Media Etiquette for Boomers. The first episode was Social Media Etiquette for Students which didn’t turn out too well….my microphone didn’t work for the first 14 minutes…but there was music so enjoy it!
I can’t wait to read your comments – please be kind but I do value your opinions.